Mediamark, Mintel, and Statista Exercise
Item
- Title
- Mediamark, Mintel, and Statista Exercise
- Abstract
- This in-class handout introduces students to popular business databases for Marketing 291 and highlights how to find information on consumers.
- Creator
- Abi Morgan
- Topics Covered
- Database Demonstrations
- Discipline
- Business
- Audience Type
- Students
- Learning Object Type
- In-Class Activity
- Literacies/Competencies
- ACRL: Search as Strategic Exploration;
- Rights
- CC BY-NC-SA
- Date Submitted
- 2020-07-22
Position: 75 (11 views)